Company: Perceptive Inbound

Period: April 2015 - current

Responsibilities: Inbound content marketing specialist

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• Content creation (using specific keywords for SEO) - blogs and emails for a variety of clients from different industries 

• Brainstorming and creation of downloadable assets to result in leads for clients

• Solid understanding of inbound marketing, the buyers journey and lead generation 

• Creation of content to meet the needs of specific personas (client’s target market)

• Management of social media (Facebook, LinkedIn and Twitter) for clients - regular posting on their behalf of content created in house as well as sourcing other relevant and engaging content for followers 

• Working with inbound marketing software Hubspot (certified) - creating campaigns, keywords, tracking data, persona development, uploading blogs, selecting imagery, managing backend information 

• Aspects of account management

Most significant achievement: Producing a significant increase of website traffic and incoming leads for clients through targeted content created and social media engagement.

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Company: Fairfax Media

Period: July 2014 – April 2015  

Responsibilities: Home and Property editor/writer

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• Responsible for the home and property section on Stuff.co.nz, as well as providing editorial content for other Fairfax publications.

• On a daily basis uploading content to Stuff.co.nz, editing and publishing to the web.

• Creating story and topic ideas, interviewing experts and sourcing information.

• Ensuring content is relatable and interesting to the Stuff.co.nz audience.

• Using basic SEO principles.

• Meeting targets set with regards to online views for articles/stories.

• Coming up with creative headlines and introductions to entice readers to click on home and property stories.

• Bringing on board new contributors, editing their work, and managing them.

• Keeping the landing page looking fresh, engaging for readers and covering a wide range of topics.

Most significant achievement: Growing the sub-section to meet the requirements of targets set in place and breaking a story that all other major news outlets covered a week later.

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Company: Self-employed communication specialist/copy & content writer

Period: February 2011 – July 2014 (part time from August 2006)

Responsibilities:  Freelance writing articles for a number of publications/distribution channels

• Regional New Zealand newspapers careers and educational articles

• National Sunday newspapers – weekly career article and cover story for property section (sourcing properties and photos, interviewing and copywriting)

• Writing for beauty, community and pet publications

• Interviewing a wide range of people from a variety of backgrounds

• Sourcing people and subjects New Zealand wide

• Meeting deadlines

• Submitting accurate copy to specifications (i.e. word count, format)

• Understanding target audience

• Researching

• Sourcing new writing opportunities

• Building relationships with people

 

Most significant achievement: Two and a half years of full time freelance writing of which around 80 percent of my current workload has come through proactively contacting and building key relationships with others. 

 

Company:                Alzheimers Auckland

Period:                      November 2013 – March 2014 (contract)

Responsibilities:      Communications & Marketing

 

• Coordinator Development of social media engagement

• Quarterly newsletter going to 5,000 individuals

• Project managing new website development and content

• Creation of communication and branding plan

• Press releases & communication with the media

• Speech writing for General Manager

• Development of acquisition/fundraising communications

 

Company:               The BizDojo (co-working community)

Period:                     May 2013 – July 2013 (three month contract)

Responsibilities:    Communications & marketing coordinator

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• Creation and distribution of weekly newsletter to over 1,000 external recipients via Mailchimp

• Internal communication to residents

• Daily social media postings

• Thought leadership articles

• The creation of two to three blog postings per week and uploading via Tumblr

• Interviewing residents for profiles and reporting on their activities

• Creation of press releases and distribution to media

• Articles with regards to commercial and partnership activities

 

Company:              The New Zealand Breast Cancer Foundation

Period:                     February 2010 – February 2011

Responsibilities:   Fundraising Communications Coordinator

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• Developing processes and documentation for people wishing to fundraise for us and for other campaigns

• Liaising with a wide range of people wishing to fundraise for us

• Event organisation and communication  

• Exceptional communication over the phone, by email and in person, often dealing with sensitive topics and a variety of people

• Weekly spreadsheets to monitor stock take and distribution of fundraising packs

• Responding to queries (sometimes sensitive topics) in a professional and polite manner

• The organisation and development of nationwide campaigns throughout the year

• Prioritising a multitude of tasks every day with many urgent requests coming through

• Organising stock orders and distribution for over 200 individuals per campaign, and over one thousand boxes for the Pink Ribbon in store collection during October.  

 

Most significant achievement: The development of a community fundraising guide which is still in use today and has assisted thousands of people to hold successful fundraising events. 

 

Prior employment, from 2002 to 2011, able to be provided on request.

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